Media Kit
Christopher Myers Media Kit.
Author of Honor Under Pressure and creator of The Fourth Turning Leader framework.
Short Bio
Christopher Myers is the CEO of B:Side Capital and B:Side Fund, a professor of management and entrepreneurship at Arizona State University, and the author of Honor Under Pressure, Book One in The Fourth Turning Leader series.
Long Bio
Christopher Myers has spent his career at the intersection of entrepreneurship, capital, leadership, and institutional stress.
As CEO of B:Side Capital and B:Side Fund, he has deployed capital into and alongside small businesses, entrepreneurs, and community-anchored organizations navigating real constraint — not theoretical risk. His operating experience spans early-stage company building, credit markets, workforce development, and the messy reality of institutions under pressure.
As a professor of management and entrepreneurship at Arizona State University's W. P. Carey School of Business, he teaches leaders how to build companies and make decisions in environments where the playbooks are either missing or wrong. His courses draw on case studies, historical analysis, and direct operator experience rather than abstraction.
He is the author of Honor Under Pressure, the first book in The Fourth Turning Leader series — a multi-volume framework built on 2,000 years of crisis leadership history. The series draws on figures including Cato the Younger, George Washington, Seneca, Abraham Lincoln, and George C. Marshall to map five distinct modes of leading with integrity under maximum pressure.
His prior book, The B:Side Way, documented a practitioner's model for small business lending and community capital deployment.
His writing, advisory work, and teaching share a single thesis: complexity fails under genuine pressure. Character scales. The work is aimed at founders, CEOs, executive teams, boards, and any leader carrying decisions that cannot be outsourced to process.
He is based in the American West.
Book Description
Honor Under Pressure is the first book in The Fourth Turning Leader series. It makes the case that the leadership frameworks built for stable eras fail when the pressure is genuine — and that what holds is not complexity, but character.
The book maps five historical figures — Cato the Younger, George Washington, Seneca, Abraham Lincoln, and George C. Marshall — each representing a distinct mode of maintaining integrity under crisis. These are not biographical sketches. They are case studies in how different leaders held their line, eroded, grew, restrained, or built something that outlasted them.
Honor Under Pressure is a field guide for leaders building a code before the pressure arrives.
Speaking Topics
The Fourth Turning Leader Framework
Why this moment in history demands a different kind of leadership — and what 2,000 years of crisis history teaches us about it.
The Five Modes of Crisis Leadership
A practical framework for understanding how leaders maintain or lose integrity under pressure, drawn from five historical figures.
Building an Honor Code Before the Pressure Arrives
How to construct a personal leadership operating system that holds when the playbooks stop working.
AI, Judgment, and the Leadership Premium
Why AI amplifies the gap between leaders with strong judgment and those without — and what that means for how organizations develop leaders.
Institutional Drift and the Shadow Problem
How organizations and leaders erode incrementally — and the early warning signals that most teams miss.
Capital, Entrepreneurship, and Pressure
Lessons from deploying capital into constrained environments — what small business and community lending reveal about risk, character, and decision-making.
Suggested Interview Questions
- 1.
Why do stable-era leadership frameworks fail under pressure?
- 2.
What is a Fourth Turning Leader?
- 3.
Why is an honor code different from a values statement?
- 4.
What are the Five Modes?
- 5.
How does AI amplify judgment rather than replace it?
- 6.
How should leaders decide when the institution around them is no longer load-bearing?
- 7.
What does it mean to transmit character into a team or institution?
Downloads
Sample Introduction
Christopher Myers is the CEO of B:Side Capital and B:Side Fund, a professor at Arizona State University's W. P. Carey School of Business, and the author of Honor Under Pressure — the first book in The Fourth Turning Leader series. His work sits at the intersection of entrepreneurship, capital, and leadership under pressure. He's here today to talk about what holds when the old frameworks fail.
Ready to go deeper?
Start with the Assessment or the Leader Lab.
Take the Five Modes Assessment to identify what your current pressure requires, or sign in to the Leader Lab to work privately with the full framework.
Inquiry
Press inquiry
Tell us about your outlet and timeline.
Or email directly: chris@bsidecapital.com